Butterfly Marketing is a concept that was developed using the theory of the butterfly effect and applying it to marketing. The butterfly effect is a theory that has been around for hundreds eighteen end based on the premise that small changes in initial condition of a system can have a ripple effect throughout the system and have effects of long and meaningful results. This is called the butterfly effect, because under this line of thought something so small and seemingly insignificant as the flapping of a butterfly can change the course of events, tens of thousands miles and change the course of history by creating a chain reaction that could stop the monsoon around the world. Or that a round object placed on top of a mountain trip a very different course according to exactly where and when it begins its journey down. Although this theory has been around for centuries it was made popular in books and films in recent decades makes it a well-known term. Recently, the butterfly effect has been applied to marketing and merchandising and marketing strategy has been developed to tie the business and sales. The most popular strategy for marketing has been shown to increase sales and change the course of a business for many companies and has been adopted by some of the biggest companies around. It works on the principle that small differences in how we approach their marketing plan and deal with clients, advertising and other aspects of their business plan can have a lasting and significant impact on the results relationships with customers and sales as a result. Butterfly Marketing was introduced to the business in 2006 with a well developed marketing plan is based on the theory of the butterfly effect. It works on the theory that you can make small changes in how you advertise and manage your business, which will have significant effects on the results of your success. Starting with a marketing plan from a different perspective and with a new strategy, you can have a different result with more positive results. Make a change, led to another change starting small and has a rolling effect that has its own dynamics causing a ripple effect on your business and creates an incredibly greater and more sustained response from the client. Companies that were in very poor due to poor marketing strategies have created Butterfly Marketing and noted that the interest of customers, sales and profits have increased, creating more interest in the business, creating more customers and more sales. Having a considerable effect on the results of their marketing plan and the creation of success that was not there with the old marketing plan. Thus, adding a feature to a marketing strategy that did not exist before, can have a tremendous impact on all training activities. Adding the concept of viral marketing, for example, which allows a company to have the greatest possible exposure, reaching thousands of potential customers who may then become customers and can spread the word of the product, resulting in more revenue, which makes the company more popular gives it more publicity. The butterfly effect theory is easily applicable to a company’s marketing plan and can create a ripple effect of success that the company had never seen before. Butterfly on the market when used correctly, can change the course of a business in trouble and make it a prosperous and successful.
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