Part of the planning stage of your sales funnel strategy is finding your market niche, right? This may actually be your most important task. If you aren’t there yet, then this needs to be the focus of your attention.

You may love one niche, but is it profitable. For example, my niche is internet marketing. I’m fascinated by it and have learned a great deal about it over the years. But even though it is one of the most profitable, it is also one of the most difficult to break into and one with the highest failure rates.

You do still need to have some competition, though. That competition is what spurs innovation and new products and services. You do still need to have a market for your interests, products, and services.

So you’ll have to do a little testing. If you don’t know about how profitable your niche is, you should test it out on a small scale before putting too much effort into it. Put together everything you need to get your leads and make some front-end sales.

This really isn’t a difficult thing to do. Give away a short report on your landing page, then follow up with a related product or full-book version of your free report that’s concise and informative for a relatively low price.

If you don’t have one yet, then look for a PLR product that you can cut and paste a little to create a short report out of a book you can stick your name on. Hand out the report, then follow up with the book sale. It will make sense to create a follow up system if your niche is getting thousands of searches.

However, you will need to start making some sales. It’s great to get leads, but it’s really hard to track results until you start making sales. Until you do, you don’t really now if what you have is something they want to buy. That’s okay if not, though. With your list, you can adjust as time goes by, but on the front-end, your conversion stats are more reliable than opt-in stats.

When you’ve figured out that you can make money form your niche, you need to get to planning your sales funnel. The primary focus here should be meeting the needs of your customers and providing value and quality.

Be sure to tailor your products to your customers throughout your funnel. As time goes by, you add more high-end products and services for more money on the back end.

Tailor your funnel to what your customers want. At first, you may start out with a broad topic niche, like martial arts. Over time, as you do more research on martial arts, you find that people in that niche are looking for more specific things, like “bo staff training” or “Tai Chi for more powerful fighting”. If you keep breaking it down, you can get into dealing with problems like body pains or how to push through a plateau.

Learning more about your niche has a few advantages. First of all, it helps you to learn more and be able to provide more value. Second, it helps you in planning what will go into your sales funnel.

Getting into the best niche for you can take some trial and error for a while. This is a business, after all, and everything you do takes time and patience until your machine is running smoothly. You have to be flexible and respond to your customers’ needs. Continue learning and adjusting, and you’ll be successful with your sales funnel strategy.

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Would you like to find automated sales funnels?  Of course you would.  It seems the whole point of MLM leads generation and affiliate marketing is to create a passive income for yourself that lasts years down the road.

An automated sales funnel essentially means that you take all the work out of generating leads that funnel down to a purchase.  Through a system of attraction marketing, you bring the quality lead prospects to you.

By presenting yourself as an expert in your field through various web 2.0 properties, classifieds, and videos, you put the automated sales funnel into action.

No more knocking on doors or email blasts with someone else’s list.  When you learn how to work branded attraction marketing systems, the customers come to you.

For years, I was trying my hand at online marketing without much success.  I was about to tap out, and now I am making money hand over fist.  My answer was MLM Lead System Pro.  If you’re an MLM marketer, you’ve probably heard of this program.

The reason you’ve heard about it is that it works.  MLM Lead System Pro provides the MLM marketer with a plan on how to market through attraction marketing by presenting yourself as an expert in your field.

It also gives you a link to over 11 different affiliate markets that have a proven track record when combined with this system.  Combined with MLMs Lead System Pro and the affiliate marketing tips, you could make a career on automated sales funnels with minimal investment time or money.

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Many businesses fail to move people through the sales funnel from awareness to action, not because they have their content wrong, but because they use it at the wrong time. By mapping your content against your sales funnel you can determine both the tone and quantity of information to make available to increase your chances of moving people through to a sale. This applies equally to decision-making processes that take 10 minutes or 10 months.</a>

Many of us will have experienced a sense of ‘information overload’ where we simply switch off, or the frustration of wanting to know more about a product or service before we commit and not being able to find it. Both happen regularly, and when they do – you’ve lost a sale.

For almost every purchase we make, we run through a broadly similar decision-making process (I say almost, as the impulse bar of chocolate at the supermarket counter is quite a different process). Typically, and particularly for more complex purchases, our thinking will go something like this: ‘My laptop is heavy – I saw that ad for really light weight ones, who was it again?’ (Latent need); ‘There’s that ad, it’s X-brand’ (Awareness); ‘I’ll just check out their site’ (Interest); ‘Hmm, well the weight certainly compares well, but can I afford it, what are the other options?’ (Evaluation); ‘I’ll pop into Y-shop to see what it feels like and ask a little more about it’ (Trial); ‘I’ve researched the best price, I’ll get it from there’ (Purchase). Kotler and others have spelt out various different versions of this process, there’s bound to have been one modelled for most markets. So, our step-by-step decision-making process is something like 1) Awareness, 2) Interest, 3) Evaluation, 4) Trial, 5) Purchase.

Against this process you should map and measure your sales funnel, you’ll steadily whittle down your audience at each step, with interested parties moving through the funnel and those who either don’t want what you offer or who are turned off by your messaging going elsewhere. To maximise the conversion at each stage, marketers should consider two key elements; tone and quantity.

What do I mean by tone? As short-hand, think emotion. Against the sales funnel, there is an appropriate tone at each step. If you imagine a continuum from emotional to rational, typically your marketing material will need to start at emotional and move to rational through the funnel. Emotional appeals are most likely to really grab someone’s attention. If you hit a nerve, they notice you. However rational you are, e.g. ‘we’re cheap’, if they don’t feel a need for what you’re offering they’re unlikely to notice your communications in the first place. Successful emotional appeals, in marketing terms, usually hit on a negative feeling and say that you can take it away. This is called finding the point of pain. Once you’ve established that emotional appeal, your communications need to move into more rational territory, where proof is needed. As a sanity check on the tone of your marketing materials, map out each stage of the sales funnel and look at the material (offline, online, sales person, in-store, etc.) and assess the tone – are you too rational too soon? Are you trying to appeal to their emotions when they’re looking for proof?

Quantity, in regard to sales funnelling, is a fairly straight forward concept – start ‘short and sweet’ and then provide more information at each step. Where most organisations fall foul of this is on their websites. Home pages are often jam packed with information. Considering the journey a home page or a campaign landing page is only the second step on the sales funnel – they are still pretty emotional (what’s the benefit for me?) and they are looking for key messages. Again, map out your journey and assess the quantity of information you are serving at each stage, it should start small and increase at each step.

So, if you’re experiencing lots of web traffic, but low numbers of enquiries – or lots of footfall and low sales, think about the sales funnel. An initial assessment against tone and quantity will sign post where your blockage might be and put you on the path to a free flowing sales funnel that has a tangible link to your bottom line.

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If you’ve been in network marketing for a year or more, you probably understand the need for a sales funnel for your business. For the un-initiated, I’ll explain in plain terms. A sales funnel, also called a sales pipeline or sometimes a sales tunnel, is the path by which a person moves from being a “prospect” to a buying customer. Why do we need a sales funnel in network marketing?

If you are looking for business leaders to expand your reach and increase your volume, you’ve already identified your target market for this task. Smart entrepreneurs seek out other entrepreneurs who already have a firm understanding of our business model. These professionals don’t need to be educated about how our business works. Sure, they will have specific questions about your individual compensation plan, product or service, and company history, and you are able to provide this information. Let’s assume you’ve identified network marketers as your target market to expand your organization. (This is one of the best things you can do by the way as teaching someone who has never been an entrepreneur to become one can be a daunting task).

At this point you’re ready to expose this target market to what you are doing with an end goal of having them join you as a business partner. What is the best way to capture their attention? Sadly, many network marketers make the mistake of attempting to move their prospect immediately into decision time at first blush. This rarely works, yet network marketers do it all the time when they bombard a business seeker with every detail about their primary business right out of the starting gate. Most networkers are constantly flooded with offers, and they are sick of it. A different strategy is needed. Your prospect needs good reason to move through your funnel voluntarily.

You must ask the question – why in the world should this new prospect trust you or join you in business? Firstly, you haven’t provided any real value to them. The information you provide can easily be found by a quick google search. There is no relationship established. Further, you haven’t demonstrated exactly HOW they can do this business successfully. Ultimately, that’s what they really want to know. How are YOU going to help them on their path to success? You have to ask yourself honestly, what am I offering that is different than all the other distributors in my company? Why should they join me?

Here is one BIG advantage you can offer – marketing expertise. Network marketers today know they must be marketing savvy. Here’s where you can take them further down your sales funnel and actually show them, though automated means, how to use leverage websites, autoresponders, video marketing, social networking, etc, without spending thousands of dollars in the process, or years of time to gain the knowledge of top experts. Show them, from Day 1, how to brand themselves in this industry, something they have not learned, but must learn in order to succeed. Do this, and you will have not only done a service to our great industry, but empowered them to become a successful business partner in your primary business, which increases your bottom line.

After you have taught someone these valuable skills (remember, using automation, so you are not wasting your own time), do you think they are going to be more open to listening to your marketing message? You bet they are – it’s a win-win for all concerned.

In summary, remember your ultimate goal as a network marketer. You are building a large organization to market and sell product or services. When your business partners can execute sophisticated marketing strategies and tactics to dominate the market, everyone wins.

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As an internet marketer, the sales funnel usually begins when a prospect opts-in to your capture page. Your capture page, in essence, is a simple website that a marketer can use to “capture” the contact information of the person who is viewing that website. This capture page is critical to the development of the sales funnel, because without it, you will never be able to build a list of potential customers. Prospects will just visit your site and then leave. This is not what we want. Whenever someone visits our site, what we want is for them not to leave until they give their contact information, thus in effect agreeing to receive future correspondence from us via an email autoresponder.

Now, whether you use pay-per-click advertising, video marketing, ezine articles, or any of the other lead creating techniques, your sales funnel begins when someone gives you their name and contact information. But remember, before you even get to the front end of the sales funnel, you need to master the skill of attracting prospects to your website. This is one of the first critical skills that an internet marketer must learn – how to generate traffic to his/her capture page.

Once you bring a prospect into the sales funnel, it is your job to keep them engaged and interested in what you have to offer. If your correspondence with them via email autoresponder is weak and lacking substance, then you will probably lose them as a future customer. The goal at the beginning of the sales funnel is to prove that you can add value. If you can get your prospects to know, like and trust you, then there is a good chance they will do business with you in the future. My advice is to not try and make money off your prospects at the front end of the sales funnel. This is just my opinion. Many marketers do try to sell some small informational product on the front end, but I don’t like to do this. At the beginning of the funnel, my only goal is to add value, and at the same time both qualify and disqualify leads.

With regards to your email autoresponder, I believe you should have frequent follow-up correspondence with your list. Oftentimes, your emails will prove too many for some prospects and they will simply opt out of your list. This is perfectly fine. In fact, we want some people to opt out. That may sound strange, but if someone gets tired reading your emails, then they probably won’t have the patience to succeed in your online business. That makes sense, doesn’t it?! Weeding out the field is a smart idea. We don’t want everyone, we only want the prospects who want what WE have to offer.

Once you begin to establish a relationship with your prospects, you can start marketing to them. This takes place near the middle of the funnel. Maybe you offer a low ticket internet marketing boot camp first, and then later on offer up your high ticket opportunity. Similarly, depending on what you want to do, you can also offer products at the back-end of the funnel, both for those who elect to join your primary opportunity and those who don’t. I’ll expound upon this idea in one of my next postings. For now, just remember how the sales funnel should function.

1. Sales funnel begins when a prospect opts-in to your capture page.

2. It continues with you adding value via email autoresponder. Send your prospects useful information about online business and succeeding as an internet marketer. I recommend refraining from upfront sales pitches.

3. Once you develop a relationship whereby your prospects start to know, like and trust you, you can then start marketing your lower ticket products.
4. Then move towards marketing your primary opportunity.

5. At the back end, offer products which can both be used by the prospects who join your primary opportunity and those who don’t.

I look forward to continuing this discussion on the sales funnel soon.

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