Part of the planning stage of your sales funnel strategy is finding your market niche, right? This may actually be your most important task. If you aren’t there yet, then this needs to be the focus of your attention.

You may love one niche, but is it profitable. For example, my niche is internet marketing. I’m fascinated by it and have learned a great deal about it over the years. But even though it is one of the most profitable, it is also one of the most difficult to break into and one with the highest failure rates.

You do still need to have some competition, though. That competition is what spurs innovation and new products and services. You do still need to have a market for your interests, products, and services.

So you’ll have to do a little testing. If you don’t know about how profitable your niche is, you should test it out on a small scale before putting too much effort into it. Put together everything you need to get your leads and make some front-end sales.

This really isn’t a difficult thing to do. Give away a short report on your landing page, then follow up with a related product or full-book version of your free report that’s concise and informative for a relatively low price.

If you don’t have one yet, then look for a PLR product that you can cut and paste a little to create a short report out of a book you can stick your name on. Hand out the report, then follow up with the book sale. It will make sense to create a follow up system if your niche is getting thousands of searches.

However, you will need to start making some sales. It’s great to get leads, but it’s really hard to track results until you start making sales. Until you do, you don’t really now if what you have is something they want to buy. That’s okay if not, though. With your list, you can adjust as time goes by, but on the front-end, your conversion stats are more reliable than opt-in stats.

When you’ve figured out that you can make money form your niche, you need to get to planning your sales funnel. The primary focus here should be meeting the needs of your customers and providing value and quality.

Be sure to tailor your products to your customers throughout your funnel. As time goes by, you add more high-end products and services for more money on the back end.

Tailor your funnel to what your customers want. At first, you may start out with a broad topic niche, like martial arts. Over time, as you do more research on martial arts, you find that people in that niche are looking for more specific things, like “bo staff training” or “Tai Chi for more powerful fighting”. If you keep breaking it down, you can get into dealing with problems like body pains or how to push through a plateau.

Learning more about your niche has a few advantages. First of all, it helps you to learn more and be able to provide more value. Second, it helps you in planning what will go into your sales funnel.

Getting into the best niche for you can take some trial and error for a while. This is a business, after all, and everything you do takes time and patience until your machine is running smoothly. You have to be flexible and respond to your customers’ needs. Continue learning and adjusting, and you’ll be successful with your sales funnel strategy.

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