Copyright (c) 2010 Gavin Ingham received this question the other day and I started to reply, then realized that the answer would be really useful for many of my readers. . . “I am your regular updates with interest. I’m doing some work on setting targets for the time both personally and for clients. One personal goal that I’m playing with the idea of hire a sales staff mentor or a coach. I was interested in whether this is an area that you have an opinion on? “Do I have an opinion? I think all my readers know that I have. To try to help, I broke the question into several sub-questions. . . Who should hire a sales coach? – Vendors who want to increase their skills, sales strategies and their business approach. – Non-sellers who want to ensure that their systems and sales processes are most effective they can be. – Sales managers and team leaders who need to recruit, manage and motivate sales teams, both small and large. – The sales managers and business owners seeking to develop strong systems sales and production teams of sales. When should I hire a marketing coach? A better question. But that’s where I disagree with many people because many people say “All the time!” It is not surprising, most of them coaching services for sale! To many people, consistent sales coaching loses its zing and may suffer from problems of co-dependency. Personally, I think most if not all affected individuals whose sales would benefit from having a coach or a coach in time, but not all the time. Perhaps the most time, but certainly not all. Coaching is ideal for sellers who want to break down barriers, spread on new sales targets, you take orwho off on new projects . Here are some classic examples where a marketing coach can help. – Setting new goals, life plans and strategic direction. – By establishing a sales and new customer acquisition strategy. – Develop new selling skills and selling process by practicing sales techniques and approaches and to try new methods. – Create systems and realistic plans to achieve unrealistic goals. – Getting out of comfort zones and traps motivation and re-motivate and revitalize sellers do not hit on all cylinders. When should I not hire a sales coach – If you do not want. – When you are looking for someone one to sympathize with your “fate.” – When you do not believe in them. – When you want them to do the work for you. – When he is forced. – When you do not want to hear the truth (even if is, of course, just when you need it!) What are my alternatives to using a sales coach? Sometimes there is not, but sometimes there are many options available and all can be right at one time or another during your career in sales. Here are some alternatives… – Self-learning from your own experience. – Read a book, listen to audio, watching DVD, join a progamme sale. – Develop a group of sales champions. – Buddy with a friend. – Attend a seminar or training course. How do I choose my sales coach? – Doing research, participate in some bulletins and watch videos of car sales. – Get references and advice from friends and colleagues who used a marketing coach. – Ask some coaches sales questions and facilitate some conversations. – Find someone you can trust and who has the credibility and authority to help you. – Make sure they challenge you… It is not blowing hot air up at the end of your back. – Choose someone who inspires you. – And do not hesitate to use different coaches for specialist situations. This is not a one-size-fits-all scenario. Would you be my coach Gavin sales? Great question. I do not know yet. For many years I struggled with the constant challenge of not having enough time to do what must be done. I have little time and only a small amount of which is attributed to very (very) involved clients seeking extraordinary results in their business and their lives. If you have a desire to be average or worse, mediocre, I’m not interested. If you want to consider coaching with me, spend some time reading blogs and watching some movies. Better yet, read some of my books, listen to audio, watching DVD or attend a seminar.
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