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Protect yourself and your sales team from this sales prospecting technique that is used to trick you into giving away the details of your best sales prospects and customers. It’s devious, underhand, and a scam that can catch out even the most experienced of sales people. In fact the more motivated and career focused you are the better this sales trick works. If you want to know more read how it works. How this sales prospecting scam works The sales person receives a call from a head hunter that is looking to recruit a top sales person for a client that is a major competitor in the same market. By using the listener’s motivation to earn more money and gain greater rewards they influence them to reveal all kinds of sales information. They use a bait of a really good sales job with terrific benefits.
Sales prospecting or business development is a key activity for most sales driven organizations and for most salespeople
Those of us in commercial/industrial sales must use a variety of skills. I have been a sales training consultant since 1978. One thing that virtually every sales person asks me at some time during our work together is,
One of the most critical activities that we in sales must do is Prospect. Regardless of the negative feelings we have for Prospecting, it is the only way we can assure our business will grow.
Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at ay given time.
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The answer is: it depends on what kind of prospecting you are asking about. A great general tool is Huthwaite. They came out with SPIN selling. If it fits for you needs, it's a powerful tool.
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What i normally do is try through research to get an approximate value and then use it in my question.When you back your question with a statement (usually) a prooven one the prospect cannot hide or lie.
Another method is by asking the question in a way that obliges him/her to have the correct answer. For Example using the name of his person of influence or using a past report, or hurting him/her on a growth factor
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Most voicemails are not returned- but that doesn't mean that you should not leave messages.
I find that if I leave numerous messages, the prospect is often more willing to talk to me when I finally do reach them. At least, they know who I am.
Also, by leaving messages that do not fully identify you, or why you are calling, you may pique the prospects curiosity enough to get them to call you. Such as "Hi Bob, this is Mr Best Answer calling- I have a question for you when you have a minute. Please call me at xxx-xxxx when you get a chance".
They may assume you are somebody other than a salesman and call. NEVER pose as a customer to get a return call, though.
The type of message you leave will vary, depending on your product.
View your prospectis as semi-friends type of relationship. Make 1 or 2 relevant jokes to break the ice and off you go from there…
Don't put too much pressure on yourself. They are rejecting the offer, not you. =)
Good luck – i know it's hard.
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As a sales oriented marketer, if I needed new nationwide restaurants, I would go to Infousa.com and buy the list. It will be exactly what you want and for the money it costs 8-15 cents a name you can focus on what you do best… Sell!!! Good Luck to you!
Host a chamber of commerce meeting at one of the dealerships.
Give away hot dogs etc in front of the dealership.
Call past buyers of cars from the dealership from over 5 years ago just to touch base with them.
Call up recent buyers and offer them incentives for referrals.