Wondering how to benefit from the viral power of social networks such as Facebook, Twitter and LinkedIn? Campaign Commander helps you socialize your email marketing campaigns. ... Read More

The dawning of a new decade will signal a significant change in the way companies communicate with their customers. In 2010 and beyond, marketers will increasingly embrace digital advertising channels like mobile versus traditional mediums in order to deliver highly relevant messages to specific locations at specific times. Recognizing the ... Read More

www.encognitive.com DR MARCIA AGNELL Many Americans have wondered why prescription drugs have become so expensive while advertising for those drugs seems to grow exponentially. Former New England Journal of Medicine Editor Marcia Angell has some answers. The pharmaceutical industry, according to Angell, is fraught with corruption and doing a disservice ... Read More

How do you convince your boss to let go of that marketing idea he has been convinced of since the third grade? It is not easy and it might take more than you think. Visit: FightTheSquirrel.com This video is the first of a three-part series put together by the MarketingExperiments ... Read More

The Filofax personal organiser is a valuable and practical asset to people in all walks of life. Jessica Stephens, Group e-Marketing Manager, explains how Filofax combines email, social media and the art of storytelling to create compelling email marketing campaigns with Emailvision. ... Read More