Experiential marketing is a sort of marketing which results in the emotional connection to a brand, idea, product or a person. The word experiential marketing might be relatively new to the marketing communications. For many years marketing techniques such as customer service, special events, product promotions, and PR stunts have connected the public emotionally.

If you want to create a brand name to your product, you need to create awareness in public. Experiential marketing, now we are hearing in this word

An advertising organization uses diverse methods for shaping how they choose to market to target groups. Marketing agencies are often consumer specific. For instance, marketing agency learns what the consumers regularly prefers and shops for and then uses that to make available them with advertising of parallel products.

Experiential marketing is the kind of marketing that connects with the consumer on multiple levels - it appeals not only to their emotions, but to their logic and senses.